After years of ownership changes, Guilford of Maine needed a fresh start. A leading performance textile provider in the areas of Education, Healthcare, and Office environments. Their program materials range from advertising, library systems, product literature and showroom design. All with the one goal in mind: Convince designers that these time-tested products provide them with the freedom to make bold choices by starting with the classics. Collaborating with Peopledesign, we helped Guilford of Maine find a bold, clear direction for their new brand.